Not noticing a difference after months of taking a multivitamin? The culprit could be Red Dye 40, an ingredient commonly used to give food, drinks, makeup and medicine a bright color.
However, some research has linked Red Dye 40 to things like migraines, difficulty concentrating, and allergic reactions such as hives.*
Although it's currently approved for use in the U.S., several other countries including Norway, Finland, France, Austria, the UK, and several other European countries have banned the ingredient due to these health concerns.
Check your vitamin labels and opt for supplements like First Day! This healthy alternative is free of artifical dyes to safeguard you and your family's health!