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Help Your Child Stay Engaged and Attentive
By giving them the crucial brain–boosting nutrition they need today.
Did you know that kids now have a shorter attention span of a goldfish?!
The cause? Excessive screen time and short–form videos. Join 600,000+ parents who are fighting "The Goldfish Effect" by boosting their kid’s brain health today!*
"My son always had a problems sleeping and focusing at school. Since he has been on these gummies, it has been a life- changer!"
Help Your Child Stay Engaged and Attentive
By giving them the crucial brain–boosting nutrition they need today.
Kids now have an attention span of just 8 seconds, which is shorter than that of a goldfish.
The cause? Excessive screen time and short–form videos. See how this multivitamin gummy is helping 600,000+ parents fight "the goldfish effect" and boost their children's brain health today.*
"My son always had a problems sleeping and focusing at school. Since he has been on these gummies, it has been a life- changer!"
The Goldfish Effect: Why Kids Are at Risk & What You Can Do About It
Studies show that human attention span dropped to just 8 seconds that’s 1 second less than a goldfish.
Experts are calling this alarming decline “The Goldfish Effect” – and up to 87% of kids are at risk!
But what created this catastrophic decline? In short, excessive screen time detrimentally impacting kids’ brain development. However, getting rid of technology isn’t the answer. Most parents don’t find it practical in a world dominated by screens. And in our ever growing, high–tech society, experts say it doesn’t work in the long–term.
Instead, parents can support their kid’s brain development with high–quality nutrition!
Picture This: Giving Your Kid A Brain Boost in Just Two Delicous Gummies
In a single bite, your kids will get 9 essential vitamins that pack a powerful punch. Before you know it, these vitamins get to work.
They provide your kids' cells with the key ingredients needed to tackle "The Goldfish Effect" head on by boosting brain health, mental clarity, and attention spans.*
Supporting Your Child's Brain Health in a Digital World
Banning all technology from your households isn't a realistic long–term solution, so how can parents help their kids beat their lowering attention spans?

The answer lies in giving their brains the right nutrients.
VITAMIN B6
Mood & Concentration
Vitamin B6 is crucial to the neurotransmitter production, which affects mood and cognitive function, including attention.*
VITAMIN B9
Mental Clarity & Focus
Vitamin B9 (Folate)supports brain function by helping with the process of making brain cells and neurotransmitters that promote clear thinking and focus.*
VITAMIN B12
Attention Span
Vitamin B6 helps your body make serotonin, which is important for keeping your mood balanced. It also helps manage melatonin levels, which are vital for a good night's sleep.*
How You Can Shield Your Kids From The Goldfish Effect
Meet First Day's Superfood Gummy
How You Can Shield Your Kids From the Nutritional Crisis
Meet First Day's Superfood Multivitamin Gummy
In just two gummies, your kid absorbs 9 critical vitamins, 3 of which promote boosted mood, concentration and mental clarity*.
Forget the chalky tablets, medicine-like capsules, and other outdated vitamin gummies. Our vitamin gummy is made for the modern family with high standards.
Imagine the peace of mind knowing your child's health is in good hands. The purest, most effective formula that supports your child's growth and vitality. All in the most convenient and delicious format possible.*
Stats Don't Lie:
Over 600,000 Families Prefer First Day.
"Kids can't act right until they feel right! No more 'bad behavior' notes from school!"
"We received lots of notes from my son's school about his poor behavior choices. After a recommendation from a family member and research on vitamin deficiencies, and we started taking First Day, and after a few months, we started to notice that it was getting easier for him to make better choices! Highly recommend especially if you have kids with lots of energy!"
"A life-changer!"
"My son always had a problems sleeping and focusing at school. Since he has been on these gummies, it has been a life– changer!"
"Amazing to see the difference these vitamins have made."
"Since I started giving my kids First Day vitamins, overall my daughters just feel better. They have more energy during the day and seem happier. It's amazing to see the difference these vitamins have made in their daily lives."
"His focus at school is on point."
"I have spent countless amounts of money on multiple different vitamins for my son, only to be disappointed that I wasn't seeing any results. He has struggled with mood swings, uncontrollable emotions and lack of focus for years. After 2 weeks of being on these vitamins, his mood swings have subsided and his focus in school is so on point. He is more happy and now has such a zest for life!"
"Kids can't act right until they feel right! No more 'bad behavior' notes from school!"
"We received lots of notes from my son's school about his poor behavior choices. After a recommendation from a family member and research on vitamin deficiencies, and we started taking First Day, and after a few months, we started to notice that it was getting easier for him to make better choices! Highly recommend especially if you have kids with lots of energy!"
"A life-changer!"
"My son always had a problems sleeping and focusing at school. Since he has been on these gummies, it has been a life– changer!"
"Amazing to see the difference these vitamins have made."
"Since I started giving my kids First Day vitamins, overall my daughters just feel better. They have more energy during the day and seem happier. It's amazing to see the difference these vitamins have made in their daily lives."
"His focus at school is on point."
"I have spent countless amounts of money on multiple different vitamins for my son, only to be disappointed that I wasn't seeing any results. He has struggled with mood swings, uncontrollable emotions and lack of focus for years. After 2 weeks of being on these vitamins, his mood swings have subsided and his focus in school is so on point. He is more happy and now has such a zest for life!"
"Kids can't act right until they feel right! No more 'bad behavior' notes from school!"
"We received lots of notes from my son's school about his poor behavior choices. After a recommendation from a family member and research on vitamin deficiencies, and we started taking First Day, and after a few months, we started to notice that it was getting easier for him to make better choices! Highly recommend especially if you have kids with lots of energy!"
"A life-changer!"
"My son always had a problems sleeping and focusing at school. Since he has been on these gummies, it has been a life– changer!"
"Amazing to see the difference these vitamins have made."
"Since I started giving my kids First Day vitamins, overall my daughters just feel better. They have more energy during the day and seem happier. It's amazing to see the difference these vitamins have made in their daily lives."
"His focus at school is on point."
"I have spent countless amounts of money on multiple different vitamins for my son, only to be disappointed that I wasn't seeing any results. He has struggled with mood swings, uncontrollable emotions and lack of focus for years. After 2 weeks of being on these vitamins, his mood swings have subsided and his focus in school is so on point. He is more happy and now has such a zest for life!"
Join 600,000 parents who are giving their kids an advantage against shortening attention spans.
Don't Settle For Second–Best When It Comes to Your Child's Health.
With our superfood multivitamin gummy, you're not just giving your kids a supplement. You're giving them the gift of a brighter and healthier future. All backed by next–level science (with human–level care).
2 Years
of Development
35,000
Clinical Studies Researched
17 Prototypes
Before the Final Product Was Launched
KIDS DAILY ENRICHMENT MULTIVITAMIN
OTHER LEADING MULTIVITAMINS
Our Commitment to Purity, Safety, and Balance
Our scientific mentors are leading doctors, scientists, and most importantly parents. They help guide First Day's mission to build a better future for families everywhere.
Dr. Ed Giovannucci, MD, MPH, ScD
HARVARD UNIVERSITY
Dr. Giovannucci is a professor of Nutrition and Epidemiology at the Harvard School of Medicine.
In 1984, Dr. Giovannucci graduated with his medical degree from the University of Pittsburgh. He then spent the next 8 years at Harvard, working for his Doctor of Science Degree. Since then, he has climbed to the top of his field.
Dr. Lei Chen, MD, MHS
YALE UNIVERSITY
Dr. Chen is a renowned pediatrician who works at Yale University.
In 1997, he graduated with his Medical Degree from New York University. He spent his time at the Yale School of Medicine, as well as the Yale-New Haven Children's Hospital. He also graduated with a Masters of Health Science from the Yale School of Medicine in 2010.
Alice Li, Founder
"I truly believe in our mission of bringing better health to families."
After learning about the massive amounts of sugar that were in typical kids multivitamins, I built a list of 198 Harvard and Yale nutritionists, pediatricians, and professors. From there, two of the top researchers at Harvard and Yale agreed to help!
I explained my story to them, how I wanted to help parents, and what I found about the vitamin industry. And they were a huge help in creating this breakthrough in kids nutrition. At the start, I just wanted to find the truth about the vitamin industry. But together, they helped to create something that parents love!
That's why we’re so confident First Day will help you get the results you want that we want it to be absolutely risk-free for you. If within the first 45 days you find yourself not completely satisfied, we’ll give you your money back - no questions asked.**
Give Your Kids a Fighting Chance
First Day has become the #1 multivitamin for so many parents. And it could be the perfect fit for you.
But here's the thing:
We source the best possible ingredients on purpose. But due to global shortage, if we run out of methylfolate, we won’t be able to ship our products because we don’t want to put just any ingredient into our product.
We’ve already sold out 6 times so make sure to use this opportunity now. Order today to guarantee your bottles from our warehouse.
Don't postpone your child's future.
Give Your Kids a Fighting Chance
First Day has become the #1 multivitamin for so many parents. And it could be the perfect fit for you.
But here's the thing:
We source the best possible ingredients on purpose. But due to global shortage, if we run out of methylfolate, we won’t be able to ship our products because we don’t want to put just any ingredient into our product.
We’ve already sold out 6 times so make sure to use this opportunity now. Order today to guarantee your bottles from our warehouse.
Don't postpone your child's future.
**We offer a 45–day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!
*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.