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Give Your Kids a Good Night's Sleep
By giving them the nutrition they desperately need during the day.
50% of kids don't get the recommended amount of sleep. The little known cause? Nutrient deficiencies. See how this multivitamin gummy is helping 600,000+ parents give their children dreamy bedtimes.*
"My 3 year old wasn't sleeping, was moody and hard to deal with in the mornings...but I can honestly say, since taking First Day, he has been so much better."
Give Your Kids a Good Night's Sleep
By giving them the nutrition they desperately need during the day.
50% of kids don't get the recommended amount of sleep, which can often be tied to critical nutrient deficiencies.
See how this multivitamin gummy is helping 600,000+ parents give their children dreamy bedtimes.*
"My 3 year old wasn't sleeping, was moody and hard to deal with in the mornings...but I can honestly say, since taking First Day, he has been so much better."
Picture Your Kid Finally Sleeping Through the Night
All thanks to 2 delicious gummies.
In a single bite, your kid gets crucial vitamins to support a good night’s sleep.* Within seconds, these nutrients get to work.
- Melatonin Regulation – Vitamin D is crucial to the regulation of melatonin, aka the sleep hormone that determines that sleep–wake cycle.
- Relaxation – Vitamin C is to thank for managing cortisol, aka the stress hormone, that also plays a part in well–rested nights for kids.
- Balanced Moods – Vitamin B6 helps with serotonin production and also helps to manage melatonin levels.*
When Kids Don't Sleep Soundly, Neither Do Parents.
Our superfood gummy is designed by experts and parents with key nutrients to give your kid a better night's sleep.
Now the whole family can sleep through the night!*
VITAMIN D
Vitamin D3 plays a key part in regulating production of melatonin, the hormone that controls sleep–wake cycles. It also supports overall brain health, which can improve sleep quality.*
VITAMIN C
Vitamin C promotes relaxation, making it easier to fall asleep. It also supports the body in managing cortisol, the stress hormone, which is known to affect sleep.*
VITAMIN B6
Vitamin B6 helps your body make serotonin, which is important for keeping your mood balanced. It also helps manage melatonin levels, which are vital for a good night's sleep.*
Hidden Hunger:
Unmasking a hidden health crisis depriving kids of their potential.
The shocking truth behind why over 50% of kids may be missing out on critical vitamins
Many people are suffering from something completely invisible from the human eye.
UNICEF (The United Nations Children's Fund) calls this issue "Hidden Hunger," which refers to nutrient deficiencies that are invisible to the eye. While the signs of poor nutrition may not be obvious, they can manifest in very real and noticeable ways, especially when it comes to sleep.
Many children experience moodiness, grumpiness, or difficulty concentrating, which are often mistaken for typical behavior. However, these challenges can be tied to poor sleep quality—something many parents might not realize is rooted in their child's nutrition.
It’s easy to think, "If my kids are eating well, they won’t have these problems." But that assumption can be misleading.
What many parents don’t understand is that countless children around the world are still lacking essential vitamins, even if they seem to have a balanced diet.
The truth is, there’s a larger issue lurking beneath the surface.
Vanishing Nutrients
It's not just about what we eat anymore, but what's happening to our food.
Studies are revealing shocking declines in nutrient levels across crops. Scientists are calling this worldwide crisis Vanishing Nutrients.
From soil depletion to global warming, our food is losing its nutritional punch. This nutrient loss can lead to various health concerns, including poor sleep.
Parents might see their kids being moody or grumpy and not realize that the real problem could be poor sleep caused by not getting enough good nutrients.
That's why every minute counts when it comes to your child's health. To make up for nutrient gaps, we need to consider more than just "good food." We need to ensure our kids always get consistent support for good health, and that includes restful sleep.
In just two gummies, your kid absorbs a blend of 12 organic superfoods & 9 critical vitamins, 3 of which have been linked to better sleep quality.
Forget the chalky tablets, medicine-like capsules, and other outdated vitamin gummies. Our vitamin gummy is made for the modern family with high standards.
Imagine the peace of mind knowing your child's health is in good hands. The purest, most effective formula that supports your child's growth and vitality. All in the most convenient and delicious format possible.*
Don't Settle For Second–Best When It Comes to Your Child's Health.
With our superfood multivitamin gummy, you're not just giving your kids a supplement. You're giving them the gift of a brighter and healthier future. All backed by next–level science (with human–level care).
2 Years
of Development
35,000
Clinical Studies Researched
17 Prototypes
Before the Final Product Was Launched
KIDS DAILY ENRICHMENT MULTIVITAMIN
OTHER LEADING MULTIVITAMINS
Our Commitment to Purity, Safety, and Balance
Our scientific mentors are leading doctors, scientists, and most importantly parents. They help guide First Day's mission to build a better future for families everywhere.
Dr. Ed Giovannucci, MD, MPH, ScD
HARVARD UNIVERSITY
Dr. Giovannucci is a professor of Nutrition and Epidemiology at the Harvard School of Medicine.
In 1984, Dr. Giovannucci graduated with his medical degree from the University of Pittsburgh. He then spent the next 8 years at Harvard, working for his Doctor of Science Degree. Since then, he has climbed to the top of his field.
Dr. Lei Chen, MD, MHS
YALE UNIVERSITY
Dr. Chen is a renowned pediatrician who works at Yale University.
In 1997, he graduated with his Medical Degree from New York University. He spent his time at the Yale School of Medicine, as well as the Yale-New Haven Children's Hospital. He also graduated with a Masters of Health Science from the Yale School of Medicine in 2010.
Alice Li, Founder
"I truly believe in our mission of bringing better health to families. If you're not happy, we'll give your money back. No questions asked."
After learning about the massive amounts of sugar that were in typical kids multivitamins, I built a list of 198 Harvard and Yale nutritionists, pediatricians, and professors. From there, two of the top researchers at Harvard and Yale agreed to help!
I explained my story to them, how I wanted to help parents, and what I found about the vitamin industry. And they were a huge help in creating this breakthrough in kids nutrition.
At the start, I just wanted to find the truth about the vitamin industry. But together, they helped to create something that parents love!
That's why we’re so confident First Day will help you get the results you want that we want it to be absolutely risk-free for you. If within the first 45 days you find yourself not completely satisfied, we’ll give you your money back - no questions asked.**
Give Your Kids a Fighting Chance
First Day has become the #1 multivitamin for so many parents. And it could be the perfect fit for you.
But here's the thing:
We source the best possible ingredients on purpose. But due to global shortage, if we run out of methylfolate, we won’t be able to ship our products because we don’t want to put just any ingredient into our product.
We’ve already sold out 6 times so make sure to use this opportunity now. Order today to guarantee your bottles from our warehouse.
Don't postpone your child's future.
Give Your Kids a Fighting Chance
First Day has become the #1 multivitamin for so many parents. And it could be the perfect fit for you.
But here's the thing:
We source the best possible ingredients on purpose. But due to global shortage, if we run out of methylfolate, we won’t be able to ship our products because we don’t want to put just any ingredient into our product.
We’ve already sold out 6 times so make sure to use this opportunity now. Order today to guarantee your bottles from our warehouse.
Don't postpone your child's future.
**We offer a 45–day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies – for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!
*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.