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Give Your Kids a Calmer Tomorrow
By giving them the nutrition they desperately need today.
Feelings of anxiousness have doubled in kids since 2020!1 Discover how 600,000+ families are fighting back with the multivitamin that powers healthy brains.*
"These vitamins are amazing! They seem to help you feel a natural calm, especially for kids that get stressed or worked up easily."
Picture This:
Giving Your Kids a Brain Power Boost in Just 2 Gummies.
In a single delicious bite, your kid gets crucial B vitamins to support a healthy, growing brain! Within seconds, these nutrients get to work, producing neurotransmitters for:
  • Calmer Moods Vitamin B6 promotes GABA and serotonin production to help modulate anxiety, stress, and fear.
  • Better Sleep Vitamin B12 promotes natural melatonin and serotonin production for a well‒rested child.
  • Reduced Stress Folate (Vitamin B9) promotes dopamine, epinephrine, and norepinephrine production for a healthy stress response.*

3 Building Blocks for Healthy Brain Development & Mood Support
VITAMIN B6
Vitamin B6 is important for helping your child stay calm and happy! It supports their brain in making the chemicals that keep moods balanced. With enough Vitamin B6, kids can handle stress better and feel more relaxed.*
FOLATE
Folate is like a brain booster! It helps your child's brain grow and develop, making it easier for them to learn new things and remember what they've learned.* Folate also supports the production of healthy red blood cells, which keeps their brain sharp and focused.
VITAMIN B12
Vitamin B12 plays a big role in keeping your child's mood balanced and calm! It helps their body turn food into energy, so they feel more focused. Kids getting enough B12 can manage stress better and stay relaxed, even when life gets busy or overwhelming.*

Hidden Hunger:

Unmasking a hidden health crisis depriving kids of their potential.
The shocking truth behind why over 50% of kids may be missing out on critical vitamins
Many people are suffering from something completely invisible from the human eye.
UNICEF (The United Nations Children's Fund) calls this issue "Hidden Hunger," which refers to nutrient deficiencies that are invisible to the eye. While the signs of poor nutrition may not be obvious, they can manifest in very real and noticeable ways, especially when it comes to brain health.
Many children experience moodiness, grumpiness, or difficulty concentrating, which are often mistaken for typical behavior. However, these challenges can be tied to feelings of anxiousness or constantly feeling overwhelmed—something many parents might not realize is rooted in their child's nutrition.
It’s easy to think, "If my kids are eating well, they won’t have these problems." But that assumption can be misleading.
What many parents don’t understand is that countless children around the world are still lacking essential vitamins, even if they seem to have a balanced diet.
The truth is, there’s a larger issue lurking beneath the surface.
Vanishing Nutrients
It's not just about what we eat anymore, but what's happening to our food.
Studies are revealing shocking declines in nutrient levels across crops. Scientists are calling this worldwide crisis Vanishing Nutrients.
From soil depletion to global warming, our food is losing its nutritional punch. This nutrient loss can lead to various health concerns, including increased stress responses, such as feeling anxious, overwhelmed, and generally more stressed out in social situations.
Parents might see their kids struggling in school or having trouble making friends and not realize that it could be caused by not getting enough good nutrients.
That's why every minute counts when it comes to your child's health. To make up for nutrient gaps, we need to consider more than just "good food." We need to ensure our kids always get consistent support for good health.
How You Can Shield Your Kids From the Nutritional Crisis
Meet First Day's Superfood Multivitamin Gummy
In just two gummies, your kid instantly absorbs a blend of 12 organic superfoods & 9 critical vitamins, 3 of which have been linked to boosting brain health and development.
Forget the chalky tablets, medicine-like capsules, and other outdated vitamin gummies. Our vitamin gummy is made for the modern family with high standards.
Imagine the peace of mind knowing your child's health is in good hands. The purest, most effective formula that supports your child's growth and vitality. All in the most convenient and delicious format possible.*
9 Essential Vitamins Packed Into 2 Delicious Bites
Stats Don't Lie:
Over 600,000 Families Prefer First Day.
"Even their teacher gave them a shoutout for the positive change!"
Just a week into having these gummies, and I can already see the positive impact on my little ones, aged 4, 6, and 8. They bug me every day about their "gummy treat," and it's not just about the excitement. Their energy levels and willingness have taken a noticeable upturn. Even their teacher gave them a shoutout for the positive change!
"Keeps them going strong from morning till night."
"One of the things I love most about these multivitamins is the noticeable boost in energy levels. My children would feel tired and sluggish throughout the day and not sleep well during the night, but ever since they started taking these multivitamins, I have noticed my children have a significant increase in energy and sleeping through the night. It's like having a natural energy booster that keeps them going strong from morning till night.
"They help you feel a natural calm."
These vitamins are amazing! They seem to help you feel a natural calm, especially for kids that get stressed or worked up easily. Another fantastic benefit of these multivitamins is their impact on health and energy. I have noticed a remarkable improvement. My children are more energetic and want to do more activities.
"Seemed more upbeat."
I've noticed a huge difference in my son after taking these vitamins during the school year, he was waking up better, had more energy and seemed more upbeat.
"Even their teacher gave them a shoutout for the positive change!"
Just a week into having these gummies, and I can already see the positive impact on my little ones, aged 4, 6, and 8. They bug me every day about their "gummy treat," and it's not just about the excitement. Their energy levels and willingness have taken a noticeable upturn. Even their teacher gave them a shoutout for the positive change!
"Keeps them going strong from morning till night."
"One of the things I love most about these multivitamins is the noticeable boost in energy levels. My children would feel tired and sluggish throughout the day and not sleep well during the night, but ever since they started taking these multivitamins, I have noticed my children have a significant increase in energy and sleeping through the night. It's like having a natural energy booster that keeps them going strong from morning till night.
"They help you feel a natural calm."
These vitamins are amazing! They seem to help you feel a natural calm, especially for kids that get stressed or worked up easily. Another fantastic benefit of these multivitamins is their impact on health and energy. I have noticed a remarkable improvement. My children are more energetic and want to do more activities.
"Seemed more upbeat."
I've noticed a huge difference in my son after taking these vitamins during the school year, he was waking up better, had more energy and seemed more upbeat.
"Even their teacher gave them a shoutout for the positive change!"
Just a week into having these gummies, and I can already see the positive impact on my little ones, aged 4, 6, and 8. They bug me every day about their "gummy treat," and it's not just about the excitement. Their energy levels and willingness have taken a noticeable upturn. Even their teacher gave them a shoutout for the positive change!
"Keeps them going strong from morning till night."
"One of the things I love most about these multivitamins is the noticeable boost in energy levels. My children would feel tired and sluggish throughout the day and not sleep well during the night, but ever since they started taking these multivitamins, I have noticed my children have a significant increase in energy and sleeping through the night. It's like having a natural energy booster that keeps them going strong from morning till night.
"They help you feel a natural calm."
These vitamins are amazing! They seem to help you feel a natural calm, especially for kids that get stressed or worked up easily. Another fantastic benefit of these multivitamins is their impact on health and energy. I have noticed a remarkable improvement. My children are more energetic and want to do more activities.
"Seemed more upbeat."
I've noticed a huge difference in my son after taking these vitamins during the school year, he was waking up better, had more energy and seemed more upbeat.
Join 600,000 parents who are fighting against Hidden Hunger.
Don't Settle For Second‒Best When It Comes to Your Child's Health.
With our superfood multivitamin gummy, you're not just giving your kids a supplement. You're giving them the gift of a brighter and healthier future. All backed by next‒level science (with human‒level care).
2 Years
of Development
35,000
Clinical Studies Researched
17 Prototypes
Before the Final Product Was Launched
KIDS DAILY ENRICHMENT MULTIVITAMIN
OTHER LEADING MULTIVITAMINS
Our Commitment to Purity, Safety, and Balance
Our scientific mentors are leading doctors, scientists, and most importantly parents. They help guide First Day's mission to build a better future for families everywhere.
Dr. Ed Giovannucci, MD, MPH, ScD
HARVARD UNIVERSITY
Dr. Giovannucci is a professor of Nutrition and Epidemiology at the Harvard School of Medicine.
In 1984, Dr. Giovannucci graduated with his medical degree from the University of Pittsburgh. He then spent the next 8 years at Harvard, working for his Doctor of Science Degree. Since then, he has climbed to the top of his field.
Dr. Lei Chen, MD, MHS
YALE UNIVERSITY
Dr. Chen is a renowned pediatrician who works at Yale University.
In 1997, he graduated with his Medical Degree from New York University. He spent his time at the Yale School of Medicine, as well as the Yale‒New Haven Children's Hospital. He also graduated with a Masters of Health Science from the Yale School of Medicine in 2010.
Alice Li, Founder
"I truly believe in our mission of bringing better health to families. If you're not happy, we'll give your money back. No questions asked."
After learning about the massive amounts of sugar that were in typical kids multivitamins, I built a list of 198 Harvard and Yale nutritionists, pediatricians, and professors. From there, two of the top researchers at Harvard and Yale agreed to help!
I explained my story to them, how I wanted to help parents, and what I found about the vitamin industry. And they were a huge help in creating this breakthrough in kids nutrition.
At the start, I just wanted to find the truth about the vitamin industry. But together, they helped to create something that parents love!
That's why we’re so confident First Day will help you get the results you want that we want it to be absolutely risk-free for you. If within the first 45 days you find yourself not completely satisfied, we’ll give you your money back - no questions asked.**
Give Your Kids a Fighting Chance
First Day has become the #1 multivitamin for so many parents. And it could be the perfect fit for you.
But here's the thing:
We source the best possible ingredients on purpose. But due to global shortage, if we run out of methylfolate, we won’t be able to ship our products because we don’t want to put just any ingredient into our product.
We’ve already sold out 6 times so make sure to use this opportunity now. Order today to guarantee your bottles from our warehouse.
Don't postpone your child's future.
1. Benton TD, Boyd RC, Njoroge WF. Addressing the Global Crisis of Child and Adolescent Mental Health. JAMA Pediatr. 2021;175(11):1108–1110. doi:10.1001/jamapediatrics.2021.247.
**We offer a 45‒day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!
*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.