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Give Your Kids the Nutrition They Need
By giving them a gummy treat they'll love!
Approved by the pickiest of eaters, these vitamins taste just like fruit snacks and are packed with nutrients kids need daily. Join 600,000+ parents who have adopted this healthy and delicious habit.
"My son loves his vitamins! He always tells me that they taste amazing and he always asks for them! These are the only vitamins that he will eat!"
Give Your Kids the Nutrition They Need
By giving them a gummy treat they'll love!
Approved by the pickiest of eaters, these vitamins taste just like fruit snacks and are packed with nutrients kids need daily.
Join 4600,000+ parents who have adopted this healthy and delicious habit.
"My son loves his vitamins! He always tells me that they taste amazing and he always asks for them! These are the only vitamins that he will eat!"
Picture This:
Giving Your Kids a Delicous Blend of 12 Organic Superfoods in Just 2 Gummies.
In two bite–sized treats, your kids will get 9 essential vitamins, that pack a powerful punch.
They provide your kids' cells with the clean nutrients needed for healthy growth and development.* Plus, it comes in the form of a yummy treat that they'll be reminding YOU to give them.
That's the power each bite holds with our multivitamin gummy.
Why a Gummy Multivitamin?
Gummy multivitamins are a delicious way to support your child’s health. They combine fun flavors with essential nutrients, making it easy for kids to take their vitamins without any fuss.
MADE WITH PICKY EATERS IN MIND
Gummies are a great choice for picky eaters who don’t like tablets or capsules. Their yummy flavors and chewy texture make them more fun to eat, helping kids get the important nutrients they need.
2g OF SUGAR PER SERVING
Even though they look and taste like a treat, each serving only contains 2g of sugar! This gives parents peace of mind because it has much less sugar than other kids' vitamins on the market.
CONVENIENT AND EASY TO CHEW
Gummies are soft and chewy, so they’re easy for kids to eat. Unlike hard tablets or capsules, they don’t need any water, which makes them great for busy mornings or when you’re on the go.

Hidden Hunger:

Unmasking a hidden health crisis depriving kids of their potential
The shocking truth behind why over 50% of kids may be missing out on critical vitamins
Many kids are suffering from something completely invisible from the human eye.
UNICEF (The United Nations Children's Fund) has called this discovery "Hidden Hunger" - used to describe nutrient deficiencies. This hidden problem is tied to (not so hidden) symptoms.
Deficiencies often linked to challenges around behavior, immunity, mental health, and sleep.
It can be easy to think "IF my kids have a good diet, we won't have this problem."
Right? Wrong.
What most parents don't realize is that many kids around the world are still missing crucial vitamins, even when they think their kids are eating well.
Why? Well, it turns out, there's a much bigger problem underneath the surface. (quite literally)
Vanishing Nutrients
It's not just about what we eat anymore, but what's happening to our food.
Studies are revealing shocking declines in nutrient levels across crops.
Scientists are calling this worldwide crisis Vanishing Nutrients. From soil depletion to global warming, our food is losing its nutritional punch.
That's why every minute counts when it comes to your child's health. To make up for nutrient gaps, we need to consider more than just "good food". We need to feel confident our kids are always getting a consistent support of good health.
How You Can Shield Your Kids From the Nutritional Crisis
Meet First Day's Multivitamin Gummy
How You Can Shield Your Kids From the Nutritional Crisis
Meet First Day's Multivitamin Gummy
In just two delicious gummies, your kid absorbs a blend of 12 organic superfoods & 9 critical vitamins.
Forget the chalky tablets, medicine-like capsules, and other outdated vitamin gummies. Our vitamin gummy is made for the modern family with high standards.
Imagine the peace of mind knowing your child's health is in good hands. The purest, most effective formula that supports your child's growth and vitality. All in the most convenient and delicious format possible.*
9 Essential Vitamins Packed Into 2 Delicious Bites
9 Essential Vitamins Packed Into 2 Delicious Bites
Stats Don't Lie.
Over 600,000 Families Prefer First Day.
"Tastes good too. I've tried them!"
My 11 year old daughter takes this daily and has not been sick once this school year. I highly recommend. Tastes good too (I've tried them!).
They even remind me if I don't give them to them on time!"
I started using First Day almost a year ago. My kids loved them from the start! I started reading different things about gummy vitamins and how they aren't as beneficial as others so I decided I was going to try a different brand that weren't gummy. Big mistake! From the first day my kids hated them. And I mean HATED. My son wouldn't even put it in his mouth after the first day but my daughter would do it just to make me happy. I decided enough was enough when I saw the look of pure disgust on her face while she tried to chew it. I threw them out and switched right back to First Day. I now have two happy kids that love taking their vitamins every morning and will even remind me if I don't give them to them on time!
"They bug me every day about their "gummy treat."
Just a week into having these gummies, and I can already see the positive impact on my little ones, aged 4, 6, and 8. They bug me every day about their "gummy treat," and it's not just about the excitement. Their energy levels and willingness have taken a noticeable upturn. Even their teacher gave them a shoutout for the positive change!
"He always asks for them! These are the only vitamins that he will eat!"
My son loves his vitamins! He always tells me that they taste amazing and he always asks for them! These are the only vitamins that he will eat!
"Love the fruity flavor and the chewy texture"
"I've been giving my kids First Day Kids Multivitamins, and we love them! They really love the fruity flavor and the chewy texture. No more struggles to get them to take their vitamins—they remind me and even want MORE! It’s comforting to know my kids are getting clean, healthy nutrients.
Since starting these, my kids have more energy and seem happier and more focused. I can really see the difference! and noticed that they have not gotten sick (Knock on wood) Highly recommend!"
"They always remind me because they never want to miss out!
My kids love the taste and I love the quality. If I forget to give them their gummy vitamins, they always remind me because they never want to miss out!
"Tastes good too. I've tried them!"
My 11 year old daughter takes this daily and has not been sick once this school year. I highly recommend. Tastes good too (I've tried them!).
They even remind me if I don't give them to them on time!"
I started using First Day almost a year ago. My kids loved them from the start! I started reading different things about gummy vitamins and how they aren't as beneficial as others so I decided I was going to try a different brand that weren't gummy. Big mistake! From the first day my kids hated them. And I mean HATED. My son wouldn't even put it in his mouth after the first day but my daughter would do it just to make me happy. I decided enough was enough when I saw the look of pure disgust on her face while she tried to chew it. I threw them out and switched right back to First Day. I now have two happy kids that love taking their vitamins every morning and will even remind me if I don't give them to them on time!
"They bug me every day about their "gummy treat."
Just a week into having these gummies, and I can already see the positive impact on my little ones, aged 4, 6, and 8. They bug me every day about their "gummy treat," and it's not just about the excitement. Their energy levels and willingness have taken a noticeable upturn. Even their teacher gave them a shoutout for the positive change!
"He always asks for them! These are the only vitamins that he will eat!"
My son loves his vitamins! He always tells me that they taste amazing and he always asks for them! These are the only vitamins that he will eat!
"Love the fruity flavor and the chewy texture"
"I've been giving my kids First Day Kids Multivitamins, and we love them! They really love the fruity flavor and the chewy texture. No more struggles to get them to take their vitamins—they remind me and even want MORE! It’s comforting to know my kids are getting clean, healthy nutrients.
Since starting these, my kids have more energy and seem happier and more focused. I can really see the difference! and noticed that they have not gotten sick (Knock on wood) Highly recommend!"
"They always remind me because they never want to miss out!
My kids love the taste and I love the quality. If I forget to give them their gummy vitamins, they always remind me because they never want to miss out!
Join 600,000 parents who are fighting against Hidden Hunger.
Don't Settle For Second–Best When It Comes to Your Child's Health.
With our superfood gummy, you're not just giving your kids a supplement. You're giving them the gift of a brighter and healthier future. All backed by next–level science (with human–level care).
2 Years
of Development
35,000
Clinical Studies Researched
17 Prototypes
Before the Final Product Was Launched
KIDS DAILY ENRICHMENT MULTIVITAMIN
OTHER LEADING MULTIVITAMINS
Our Commitment to Purity, Safety, and Balance
Our scientific mentors are leading doctors, scientists, and most importantly parents. They help guide First Day's mission to build a better future for families everywhere.
Dr. Ed Giovannucci, MD, MPH, ScD
HARVARD UNIVERSITY
Dr. Giovannucci is a professor of Nutrition and Epidemiology at the Harvard School of Medicine.
In 1984, Dr. Giovannucci graduated with his medical degree from the University of Pittsburgh. He then spent the next 8 years at Harvard, working for his Doctor of Science Degree. Since then, he has climbed to the top of his field.
Dr. Lei Chen, MD, MHS
YALE UNIVERSITY
Dr. Chen is a renowned pediatrician who works at Yale University.
In 1997, he graduated with his Medical Degree from New York University. He spent his time at the Yale School of Medicine, as well as the Yale-New Haven Children's Hospital. He also graduated with a Masters of Health Science from the Yale School of Medicine in 2010.
Alice Li, Founder
"I truly believe in our mission of bringing better health to families. If you're not happy, we'll give your money back. No questions asked."
After learning about the massive amounts of sugar that were in typical kids multivitamins, I built a list of 198 Harvard and Yale nutritionists, pediatricians, and professors. From there, two of the top researchers at Harvard and Yale agreed to help!
I explained my story to them, how I wanted to help parents, and what I found about the vitamin industry. And they were a huge help in creating this breakthrough in kids nutrition.
At the start, I just wanted to find the truth about the vitamin industry. But together, they helped to create something that parents love!
That's why we’re so confident First Day will help you get the results you want that we want it to be absolutely risk-free for you. If within the first 45 days you find yourself not completely satisfied, we’ll give you your money back - no questions asked.**
Give Your Kids a Fighting Chance
First Day has become the #1 multivitamin for so many parents. And it could be the perfect fit for you.
But here's the thing:
We source the best possible ingredients on purpose. But due to global shortage, if we run out of methylfolate, we won’t be able to ship our products because we don’t want to put just any ingredient into our product.
We’ve already sold out 6 times so make sure to use this opportunity now. Order today to guarantee your bottles from our warehouse.
Don't postpone your child's future.
Give Your Kids a Fighting Chance
First Day has become the #1 multivitamin for so many parents. And it could be the perfect fit for you.
But here's the thing:
We source the best possible ingredients on purpose. But due to global shortage, if we run out of methylfolate, we won’t be able to ship our products because we don’t want to put just any ingredient into our product.
We’ve already sold out 6 times so make sure to use this opportunity now. Order today to guarantee your bottles from our warehouse.
Don't postpone your child's future.
**We offer a 45–day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!
*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.