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Strengthen Your Kid's Immunity
By giving them the nutrients they desperately need.
Cold and flu season is here! But more than 50% of kids are lacking critical nutrients to fight off invaders.*
Discover how this superfood multivitamin gummy is boosting immunity for 600,000+ families.
Strengthen Your Kid's Immunity
By giving them the nutrients they desperately need.
Cold and flu season is here! But more than 50% of kids are lacking critical nutrients to fight off invaders.*
Discover how this superfood multivitamin gummy is boosting immunity for 600,000+ families.
The First Day Impact
See what First Day customers like you experienced:
Picture This: Boosting Your Kid's Immunity With Just 2 Gummies
With every delicious bite, your kid gets a superfood blend of 12 organic fruits and veggies and 9 essential vitamins.
Within moments, your child’s bloodstream is flooded with these nutrients. They immediately get to work, promoting a strong immune system, better sleep, and healthy growth and development.*
That's what happens with every bite of our superfood multivitamin gummy!
Minimum effort on your end (thanks to maximum effort on ours)
1000's of studies. Years of research. 10+ rounds of formulation samples with consumer feedback on efficacy and taste.
Our superfood gummy is made with ingredients to support*:
Boosted Immunity
Vitamins A, C, and D3 are key players in immune health.
Healthy Sleep
Vitamin D, C, and B6 aid in the production of serotonin and melatonin.
Stronger Appetite
Nutrient deficiencies can lead to sugar cravings, poor appetite, and altered taste buds.
Healthy Growth & Development
Vitamin D promotes bone health. Critical during these growing years.
Balanced Moods
Vitamin D, B6, and Folate support calm moods.
Brain Function
Vitamin B12 plays a critical role in brain function and development.
Hidden Hunger:
Unmasking a Hidden Health Crisis Weakening Our Kid's Immune System
With children getting sick multiple times per year, it can feel like kids (and the whole family!) are constantly fighting off the next bug. But the truth is, our kids may not be getting the support they need.
More than 50% of children globally are missing critical nutrients! This crisis is called Hidden Hunger, and it’s robbing children of optimal health, leading to:
- Weakened immunity, especially during cold and flu season
- Poor sleep making it difficult to rest and get well
- Nutrient deficiencies that can cause bigger health problems
- Picky eating and poor appetite, which worsen the nutrient deficiency cycle
It’s easy to think, "If I feed my kids a healthy diet, they won't have this problem," right?
Wrong.
The truth is, kids are still missing crucial vitamins, even when they get their fruits and veggies!
Why?
Well, it turns out, there's a much bigger problem beneath the surface… literally.
Vanishing Nutrients
It's not just about what we eat anymore, but what's happening to our food.
Our food isn’t as nutritious as it used to be. Decades of soil depletion and modern farming have caused a big drop in nutrients – up to 75%!
That means the food we give our kids doesn’t pack the same punch, leaving their health at risk, especially during cold and flu season or back-to-school time.
To keep them strong, it’s about more than just “good food.” We need to make sure they’re getting the nutrition they need every day.
Help Replace Vanishing Nutrients and Fight Hidden Hunger.
How You Can Shield Your Kids From the Nutritional Crisis
Meet First Day's Superfood Multivitamin Gummy*
How You Can Shield Your Kids From the Nutritional Crisis
Meet First Day's Superfood Multivitamin Gummy*
In just two gummies, your kid gets a blend of 9 critical vitamins.
Forget the chalky tablets, medicine–like capsules, and other outdated vitamin gummies. Ours is made for the modern family with high standards.
Imagine the peace of mind knowing your child's health is in good hands. The purest, most effective formula that supports your child's growth and vitality. All in the most convenient and delicious format possible.
Don't settle for second–best when it comes to your child's health.
5 years of development.
35,000 clinical research studies.
17 prototypes later.
With our superfood multivitamin gummy, you're not just giving your kids a supplement. You're giving them the gift of a brighter and healthier future. All backed by next–level science (with human–level care).
Kids Daily Enrichment Multivitamin
Other Kids Multivitamins
Our Commitment to Purity, Safety, and Balance
Our scientific mentors are leading doctors, scientists, and most importantly parents. They help guide First Day's mission to build a better future for families everywhere.
Dr. Ed Giovannucci, MD, MPH, ScD
Harvard University
Dr. Giovannucci is a professor of Nutrition and Epidemiology at the Harvard School of Medicine.
In 1984, Dr. Giovannucci graduated with his medical degree from the University of Pittsburgh. He then spent the next 8 years at Harvard, working for his Doctor of Science Degree. Since then, he has climbed to the top of his field.
Dr. Lei Chen, MD, MHS
Yale University
Dr. Chen is a renowned pediatrician who works at Yale University.
In 1997, he graduated with his Medical Degree from New York University. He has spent his time at the Yale School of Medicine, as well as the Yale–New Haven Children’s Hospital. He also graduated with a Masters of Health Science from the Yale School of Medicine in 2010.
Our Highest Standard for Wholesome Supplements
Brought to You by Our Eight Guiding Principles
Feel the Difference
We source the highest quality ingredients for better absorption, boosted health benefits, and real results.
No fillers, fake sugars, or fad ingredients
With less sugar and no artificial junk like monk fruit, First Day sticks to the healthy stuff, not the fluff.
Vegan, cruelty-free, non-GMO, and free of allergens, artificial colors & flavors
First Day is free of the Top 9 allergens. We use natural colors and flavors, pectin instead of gelatin, and no GMOs.
Meticulously sourced for the highest quality and safety
We source highly bioavailable ingredients to maximize absorption in the body without the risks of exceeding the 100% Daily Recommended Value.
Research-backed & clinically tested
We base our formulas on high-quality clinical studies. This means recent, randomized controlled trials, human clinicals with relevant sample size, and actual results.
Tested & loved by picky kids (and adults)
First Day is loved and trusted by over 600,000 families!
Repeatedly tested for potency and purity
We test every batch of gummies ourselves and then bring in 3rd parties for additional testing.
Refillable packaging for a healthier planet
When you subscribe, you’ll receive 1 refillable bottle and monthly pouches to help reduce plastic waste.
"I truly believe in our mission of bringing better health to families. If you're not happy, we'll give your money back. No questions asked."
After learning about the massive amounts of sugar that were in typical kids multivitamins, I built a list of 198 Harvard and Yale nutritionists, pediatricians, and professors. From there, two of the top researchers at Harvard and Yale agreed to help!
I explained my story to them, how I wanted to help parents, and what I found about the vitamin industry. And they were a huge help in creating this breakthrough in kids nutrition.
At the start, I just wanted to find the truth about the vitamin industry. But together, they helped to create something that parents love!
That's why we’re so confident First Day will help you get the results you want that we want it to be absolutely risk-free for you. If within the first 45 days you find yourself not completely satisfied, we’ll give you your money back - no questions asked.
Alice, Founder
Give Your Kids Better Nutrition for a Healthier Future
First Day has become the #1 multivitamin for so many parents. And it could be the perfect fit for you!
But we've sold out 6x before so you've got to take advantage of this opportunity before we sell out again! Order today to guarantee your multivitamin gummies from our warehouse.
Don't postpone your child's future.
Give Your Kids Better Nutrition for a Healthier Future
First Day has become the #1 multivitamin for so many parents. And it could be the perfect fit for you!
But we've sold out 6x before so you've got to take advantage of this opportunity before we sell out again! Order today to guarantee your multivitamin gummies from our warehouse.
Don't postpone your child's future.
**We offer a 45–day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies – for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!
1. Based on a survey of First Day customers
*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.
