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Give Your Kids a Better Tomorrow
By giving them the nutrition they desperately need today.
Over 50% of children suffer from missing critical vitamins. The cause? A hidden health crisis. Discover how this superfood multivitamin gummy powers 600,000+ families to fight back.
Give Your Kids a Better Tomorrow
By giving them the nutrition they desperately need today.
Over 50% of children suffer from missing critical vitamins. The cause? A hidden health crisis. Discover how this superfood multivitamin gummy powers 600,000+ families to fight back.
Picture This:
Giving Your Kids a Blend of 12 Organic Superfoods in Just 2 Gummies.
In a single bite, your kids will get 9 essential vitamins that pack a powerful punch.
They're absorbed into the bloodstream and put to work promoting healthy growth and development.
That's what happens with every bite of our superfood multivitamin gummy.
Give your child 12 fruits and veggies in just 7 seconds.
Minimum Effort On Your End
(thanks to maximum effort on ours)
1000's of studies. Years of research. 10+ rounds of formulation samples with consumer feedback on efficacy and taste.
Our superfood gummy is made with ingredients designed by experts and parents.
Healthy Growth & Development
Vitamin D promotes bone mineralization and mass. Critical for kids of all ages during their growth.*
Emotional Development
Vitamin B9 helps create healthy red blood cells - critical for carrying oxygen to support mood and energy.*
Healthy Sleep
Vitamin D, C, and B6 aid in the production of serotonin, melatonin, and help control levels of oxidative stress. *
Brain Function
Vitamin B12 keeps the body’s blood cells healthy and plays a critical role in brain function and development.*
Boosted Immunity
Vitamins C and D3 are key players in immune health. By boosting your child's immune system, these vitamins help them stay healthy and resilient.*
Stronger Appetite
Nutrient deficiencies can lead to sugar cravings and outbursts. By tackling this issue with a blend of critical vitamins, our Kids' Multivitamin promotes stronger appetites and eating habits.*

Hidden Hunger:

Unmasking a hidden health crisis depriving kids of their potential
The shocking truth behind why over 50% of kids may be missing out on critical vitamins
Many people are suffering from something completely invisible from the human eye.
UNICEF (The United Nations Children's Fund) has called this discovery "Hidden Hunger" - used to describe nutrient deficiencies. This hidden problem is tied to (not so hidden) symptoms.
Deficiencies often linked to challenges around behavior, immunity, mental health, and sleep.
It can be easy to think "IF my kids have a good diet, we won't have this problem."
Right? Wrong.
What most parents don't realize is that many kids around the world are still missing crucial vitamins, even when they think their kids are eating well.
Why? Well, it turns out, there's a much bigger problem underneath the surface. (quite literally)
Vanishing Nutrients
It's not just about what we eat anymore, but what's happening to our food.
You see, studies are revealing shocking declines in nutrient levels across crops.
Scientists are calling this worldwide crisis Vanishing Nutrients. From soil depletion to global warming, our food is losing its nutritional punch.
That's why every minute counts when it comes to your child's health. To make up for nutrient gaps, we need to consider more than just "good food". We need to feel confident our kids are always getting a consistent support of good health.
Help Replace Vanishing Nutrients & Fight Hidden Hunger
How You Can Shield Your Kids From the Nutritional Crisis
Meet First Day's Superfood Multivitamin Gummy
How You Can Shield Your Kids From the Nutritional Crisis
Meet First Day's Superfood Multivitamin Gummy
In just two gummies, your kid gets a blend of 9 critical vitamins.
Forget the chalky tablets, medicine-like capsules, and other outdated vitamin gummies. Ours is made for the modern family with high standards.
Imagine the peace of mind knowing your child's health is in good hands. The purest, most effective formula that supports your child's growth and vitality. All in the most convenient and delicious format possible.
Don't wait. Get the health your child deserves today.
Don't wait. Get the health your child deserves today.
Stats Don't Lie:
Over 600,000 families prefer First Day.
Kasey L.
Verified Purchaser
Received our monthly order of my kiddos' favorite multivitamins. First Day will be part of our nightly routine for a very long time. So happy I stumbled upon them and LOVE the auto–ship subscription option.
Silvana G.
Verified Purchaser
My son has been taking these vitamins for about 2–3 months and we love them. He was always super fussy and cranky about taking other vitamins. But this is the only vitamins he enjoys taking!
I definitely recommend them!!
Jane J.
Verified Purchaser
We have a picky eater so need to get those vitamins onboard. The only gummy she will eat, who–hoo we’re all in now! I see a difference too. Amazing, recommend highly and am recommending to other parents
Martina K.
Verified Purchaser
We’ve tried a lot of different vitamins for our kids (ages 8 & 5) and these have been the best! I was skeptical of the claim that these vitamins would help, but we noticed a remarkable change in just 1 month of use. Could be a coincidence, but I won’t risk it! My kids take these vitamins everyday!!"
Tina K.
Verified Purchaser
I kept seeing these vitamins on my social accounts and I was skeptical at first. I finally gave in and bought some for my son. He loves the taste of these and begs to eat them all day. It has only been a month, and so far, I am very satisfied with these gummy vitamins.
Melissa M.
Verified Purchaser
My child hasn’t even been taking these vitamins for a full month yet, but I can already tell a huge difference. She also has been eating more than she ever has. Which is a huge win. We will be continuing these vitamins. They are expensive, but honestly I’d pay anything to help my child’s health.
Anna B.
Verified Purchaser
The vitamins are great and I actually feel good about giving these to my kids! We really try to watch what we put in our bodies so being able to provide my kids with some additional nutrition without the junk is perfect for us. They really enjoy the flavor too, which makes it all the better!
Brandi C.
Verified Purchaser
I love how simple the ingredients are to understand. As a parent, it's a no–brainer.
Kasey L.
Verified Purchaser
Received our monthly order of my kiddos' favorite multivitamins. First Day will be part of our nightly routine for a very long time. So happy I stumbled upon them and LOVE the auto–ship subscription option.
Silvana G.
Verified Purchaser
My son has been taking these vitamins for about 2–3 months and we love them. He was always super fussy and cranky about taking other vitamins. But this is the only vitamins he enjoys taking!
I definitely recommend them!!
Jane J.
Verified Purchaser
We have a picky eater so need to get those vitamins onboard. The only gummy she will eat, who–hoo we’re all in now! I see a difference too. Amazing, recommend highly and am recommending to other parents
Martina K.
Verified Purchaser
We’ve tried a lot of different vitamins for our kids (ages 8 & 5) and these have been the best! I was skeptical of the claim that these vitamins would help, but we noticed a remarkable change in just 1 month of use. Could be a coincidence, but I won’t risk it! My kids take these vitamins everyday!!"
Tina K.
Verified Purchaser
I kept seeing these vitamins on my social accounts and I was skeptical at first. I finally gave in and bought some for my son. He loves the taste of these and begs to eat them all day. It has only been a month, and so far, I am very satisfied with these gummy vitamins.
Melissa M.
Verified Purchaser
My child hasn’t even been taking these vitamins for a full month yet, but I can already tell a huge difference. She also has been eating more than she ever has. Which is a huge win. We will be continuing these vitamins. They are expensive, but honestly I’d pay anything to help my child’s health.
Anna B.
Verified Purchaser
The vitamins are great and I actually feel good about giving these to my kids! We really try to watch what we put in our bodies so being able to provide my kids with some additional nutrition without the junk is perfect for us. They really enjoy the flavor too, which makes it all the better!
Brandi C.
Verified Purchaser
I love how simple the ingredients are to understand. As a parent, it's a no–brainer.
Join 600,000 parents who are fighting against Hidden Hunger.
Don't Settle For Second–Best When It Comes to Your Child's Health.
With our superfood multivitamin gummy, you're not just giving your kids a supplement. You're giving them the gift of a brighter and healthier future. All backed by next–level science (with human–level care).
5 Years
of Development
35,000
Clinical Research Studies
17 Prototypes
Before the Final Product Was Launched
KIDS DAILY ENRICHMENT MULTIVITAMIN
OTHER LEADING MULTIVITAMINS
Our Commitment to Purity, Safety, and Balance
Our scientific mentors are leading doctors, scientists, and most importantly parents. They help guide First Day's mission to build a better future for families everywhere.
Dr. Ed Giovannucci, MD, MPH, ScD
HARVARD UNIVERSITY
Dr. Giovannucci is a professor of Nutrition and Epidemiology at the Harvard School of Medicine.
In 1984, Dr. Giovannucci graduated with his medical degree from the University of Pittsburgh. He then spent the next 8 years at Harvard, working for his Doctor of Science Degree. Since then, he has climbed to the top of his field.
Dr. Lei Chen, MD, MHS
YALE UNIVERSITY
Dr. Chen is a renowned pediatrician who works at Yale University.
In 1997, he graduated with his Medical Degree from New York University. He spent his time at the Yale School of Medicine, as well as the Yale–New Haven Children's Hospital. He also graduated with a Masters of Health Science from the Yale School of Medicine in 2010.
Alice Li, Founder
"I truly believe in our mission of bringing better health to families. If you're not happy, we'll give your money back. No questions asked."
After learning about the massive amounts of sugar that were in typical kids multivitamins, I built a list of 198 Harvard and Yale nutritionists, pediatricians, and professors. From there, two of the top researchers at Harvard and Yale agreed to help!
I explained my story to them, how I wanted to help parents, and what I found about the vitamin industry. And they were a huge help in creating this breakthrough in kids nutrition.
At the start, I just wanted to find the truth about the vitamin industry. But together, they helped to create something that parents love!
That's why we’re so confident First Day will help you get the results you want that we want it to be absolutely risk-free for you. If within the first 45 days you find yourself not completely satisfied, we’ll give you your money back - no questions asked.
Give Your Kids a Fighting Chance
First Day has become the #1 multivitamin for so many parents. And it could be the perfect fit for you.
But here's the thing:
We source the best possible ingredients on purpose. But due to global shortage, if we run out of methylfolate, we won’t be able to ship our products because we don’t want to put just any ingredient into our product.
We’ve already sold out 6 times so make sure to use this opportunity now.Order today to guarantee your bottles from our warehouse.
Don't postpone your child's future.
Give Your Kids a Fighting Chance
First Day has become the #1 multivitamin for so many parents. And it could be the perfect fit for you.
But here's the thing:
We source the best possible ingredients on purpose. But due to global shortage, if we run out of methylfolate, we won’t be able to ship our products because we don’t want to put just any ingredient into our product.
We’ve already sold out 6 times so make sure to use this opportunity now.Order today to guarantee your bottles from our warehouse.
Don't postpone your child's future.
**We offer a 45–day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies – for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!
*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.